1000 riders will help shape the future of Harley-Davidson electric motorcycles

1000 riders will help shape the future of Harley-Davidson electric motorcycles

April 29, 2015

1000 motorcyclists will be given the chance to ride the first electric Harley-Davidson motorcycle next month, when a European ‘insight gathering’ tour begins in the UK.

The riders are winners of a competition which the manufacturer devised to find out what riders expect from an electric Harley-Davidson.  Many are taking to social media to share their excitement at being picked.

The first phase of Project Livewire, as it is known, took place in the US.   The second phase will stage stops in the UK, (16-17 May) before travelling to France (27-28 June), Italy (11-12 July), Germany (18-19 July), and the Netherlands (8-9 August).

“We’re expanding to a European audience to gain more insights from riders to help us shape the future direction of this exciting technology,” explained Harley-Davidson’s PR spokesperson Michael Carney.

Winners had to be over 18, hold a full valid motorcycle license and describe Project Livewire in just three words, using a maximum of 50 characters.  The UK competition is now closed, though some spaces have yet to be allocated through competitions in the motorcycle press.

For those who missed out but want to know more – details of Project Livewire can be round here.project livewire

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