Honda

This is a brand that questions the norm. Honda strive to challenge engineering convention – but always manage to stay true to the goal of building a reliable bike. Their bikes introduce daring designs for the benefit of the rider and the good of the environment. This is a brand that makes the impossible possible, bringing dreams to reality.

In 1949, Honda manufactured its first commercial motorcycle, the "Dream Type D," in Japan; in 1963, they opened thier first overseas plant, in Belgium. Ever since, Honda has followed one basic rule: build products close to the customer. The result has been a worldwide succession of manufacturing facilities for a total of 28 motorcycle plants in 21 countries, as well as Honda R&D operations in the U.S., Germany, Italy, Thailand, China, and India — all working to develop motorcycles that match national needs.

In 2005, the 150-millionth Honda motorcycle rolled off the production line. While this feat owes much to sharp market growth in Asia, Honda intends to build on it by expanding in world markets — from the U.S. and Europe, where mature markets are dominated by sports motorcycles and leisure bikes, to Asia, where motorcycles are primary transportation.

Their goal? To make Honda motorcycles more popular than ever.