Ride to Work Day
On Ride to Work Day thousands of riders around the world come together to show just how enjoyable their daily commute is.
The motorcycle industry uses the campaign to promote the benefits of motorcycling to non-riders, government and local transport bodies – demonstrating that life would be better if more people rode motorcycles and scooters every day, saving time, money and reducing congestion.
A European study showed that if 10% of car drivers switched to a motorcycle or scooter then congestion would be reduced for ALL road users by 40%, and if the number who switched increased to 25% congestion would be eliminated altogether (see the full report here).
As part of Ride to Work Week, the Motorcycle Industry Association (MCI) intends to carry out a ‘City Challenge’ in some of the most congested cities in the UK outside of London to show the time saved when travelled by PTW (powered two-wheeler). The challenge will involve a car driver, motorcycle rider, and public transport user setting off from the same starting point and travelling to a designated workplace in the city centre. We’ll share the results on Ride to Work Day – non riders be preparred to be shocked at how much time you’re ‘wasting’ in your cars!
Also a recent survey by TomTom again showed congestion on the increase in the UK (as if we didn’t know!) with the Top 10 most congested cities identified are:
2. Brighton and Hove
4. Leeds Bradford
10. Newcastle / Sunderland
Commuting by motorcycle is the only way to arrive at work with a smile on your face. The Office for National Statistics released a report (12th February 2014) examining the impact of commuting patterns on people’s levels of anxiety, happiness and satisfaction. Travelling to work on a motorcycle, scooter or moped is one of the least likely modes of transport to have a negative impact on your well-being; for journeys between 15 and 30 minutes, motorcyclists were happier than those travelling by bus, bicycle or car.
Throughout Ride to Work Week, dealers, cafes and workplaces around the country will be holding events and offering special bike-related promotions. Go to the Ride to Work Day website to find events happening in your area.
If you don’t currently ride then maybe the sight of so many bikers making their way unhindered to work will get you out of your car and on to two wheels – go on you’ll be dong yourself a favour.